Chinese Firm Sanberson Dominates Global Trampoline Market

Chinese Firm Sanberson Dominates Global Trampoline Market

Qingdao Sanpuro, through focus and dedication, has become the 'first trampoline stock in cross-border e-commerce'. This article analyzes its transformation from ODM to its own brand, revealing how it achieved global leadership in the trampoline market by focusing on trampoline products, cultivating overseas markets, building the SKYWALKER brand, and continuously investing in R&D. It provides a new development path for export sellers integrating industry and trade.

01/06/2026 Logistics Industry Insights
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Facebook Vs Instagram Picking the Best Platform for Brands

Facebook Vs Instagram Picking the Best Platform for Brands

This paper provides an in-depth comparison of Facebook and Instagram, two major social media platforms. It analyzes user data, user profiles, interaction patterns, platform features, and content strategies. The aim is to help businesses choose the appropriate platform based on their brand positioning and marketing objectives, develop effective social media marketing strategies, and ultimately achieve brand growth. The comparison focuses on providing actionable insights for businesses looking to leverage these platforms for maximum impact.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Gain Organic Sales Growth Strategies

Amazon Sellers Gain Organic Sales Growth Strategies

This article delves into the organic traffic entry points on Amazon Listing detail pages, including main image videos, brand association (Newer Model), A+ pages, and brand stories (Post section). It provides practical techniques and strategic suggestions to help sellers fully utilize these free resources, optimize Listing content, and enhance user experience. The ultimate goal is to achieve breakeven for new product promotion by maximizing organic visibility and conversion rates through effective Listing optimization.

01/04/2026 Logistics Industry Insights
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Ebay Sellers Gain Edge with Proven Promotion Strategies

Ebay Sellers Gain Edge with Proven Promotion Strategies

This article provides an in-depth analysis of two core promotion tools on the eBay platform: Promoted Listings and Brand Ads. It details their working principles, charging models, target audiences, and operational steps. The aim is to help sellers choose the most suitable promotion method based on their store's specific circumstances, enhance product visibility and brand influence, and ultimately achieve sales growth. This guide offers practical insights for maximizing the effectiveness of eBay's advertising options.

01/04/2026 Logistics Encyclopedia
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Datadriven Youtube Marketing Strategies Boost Global Growth

Datadriven Youtube Marketing Strategies Boost Global Growth

This article delves into content planning strategies for video marketing on YouTube, offering businesses ten content directions: brand stories, product demos, stress tests, problem-solving, promotions, tutorials, special events, factory tours, trending topics, and customer testimonials. The aim is to help businesses leverage YouTube effectively for overseas market promotion. By focusing on engaging and relevant content, companies can build brand awareness, drive traffic, and ultimately increase sales through strategic video marketing on the YouTube platform.

12/29/2025 Logistics Industry Insights
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Suberrys Hong Kong IPO Struggles Amid Ecommerce Growth Concerns

Suberrys Hong Kong IPO Struggles Amid Ecommerce Growth Concerns

The disappointing IPO of cross-border e-commerce company 'Booyu' in Hong Kong highlights the challenges facing the industry. Over-reliance on the US market and third-party platforms, coupled with insufficient brand autonomy, are key concerns. To achieve sustainable growth, companies need to focus on brand building and diversify their sales channels. This incident serves as a reminder of the importance of strategic adaptation in the rapidly evolving cross-border e-commerce landscape.

12/31/2025 Logistics Industry Insights
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Bombas Socks Hits 250M by Merging Comfort and Social Mission

Bombas Socks Hits 250M by Merging Comfort and Social Mission

Bombas, focusing on the niche market of socks, has successfully built a $250 million DTC brand through comfortable product experience, a 'one-for-one' business model, and precise marketing strategies. Its success lies in a clear brand mission, high-quality products, targeted marketing, excellent customer service, and reasonable pricing. Bombas offers valuable lessons for other DTC brands, demonstrating the power of combining a compelling social mission with a strong product and effective marketing.

12/30/2025 Logistics Industry Insights
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New Customs Rules Clarify Valuation of Franchise Royalties

New Customs Rules Clarify Valuation of Franchise Royalties

The new WCO regulations clarify that franchise and brand royalties are not included in customs valuation if they are not directly related to the imported goods. Businesses need to understand the criteria for determining this direct relationship to minimize trade costs. This clarification provides greater certainty and potentially reduces the customs duties payable on imported goods where franchise or brand royalties are involved but are unrelated to the specific characteristics or production of those goods.

01/05/2026 Customs Knowledge
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Lovead Helps Chinese Brands Expand Globally with Integrated Solutions

Lovead Helps Chinese Brands Expand Globally with Integrated Solutions

LoveAd is a professional agency with 17 years of experience in overseas advertising, providing one-stop solutions for going global, including market research, brand consulting, brand website building, traffic operation, content marketing, and influencer marketing. Having served over 150,000 clients with an annual GMV exceeding $1.5 billion, LoveAd is a trusted globalization partner. They offer comprehensive support to businesses looking to expand their reach and establish a strong presence in international markets.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Hit by Widespread Trademark Irregularities

Amazon Sellers Hit by Widespread Trademark Irregularities

The USPTO sanctioned a trademark agent, impacting over 6,000 trademarks and creating a brand crisis for Amazon sellers. Sellers should immediately conduct self-checks, classify risks, protect their stores, diversify brands, seek legal support, and actively communicate with Amazon to minimize losses. Choosing reputable agencies and strengthening intellectual property awareness are crucial to avoid such incidents. The situation highlights the importance of due diligence and proactive brand protection strategies for Amazon businesses.

01/06/2026 Logistics Industry Insights
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